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Tips for Marketing
Your House to Potential Buyers
Your House to Potential Buyers
coldwell banker malibu
of the blinds or curtains and turn on lights in each room. You may also want to the kitchen and dining room, consider
placing floral arrangements on the table to add a peaceful atmosphere to the space. As you move room to room, focus
on the most interesting aspects of each room – be it a large closet in a guest bedroom or a fireplace in the living room.
When you are finished, the photos you have taken should represent all the best elements of your home.
After you have placed your listing with photos, try to work with your agent to place adequate signage on the property. A
useful sign should list the agent’s name and contact information and, if necessary, additional contact information for the
nearest real estate office. If you reside on a quiet residential street, you may want to ask the neighbor residing on the
corner of the nearest busy street if you can place a small, directional sign in their lawn. Lastly, one or more of the photos
used in your listing should also be included on the fact sheet available outside your home. This takeaway brochure will
typically list the details of your home – number of bedrooms and bathrooms, square footage and lot size – and can also
be used during open houses as a reminder to prospective buyers.
Depending on how you want to market your home, there are a number of advertising options available to you and your
agent. Many homeowners choose to list their properties in local newspapers, typically in special weekend real estate
sections. You may also want to look at local real estate publications and check printing dates to see if your home is a
good fit. However, even more than print advertisements, the internet features a world of opportunity for home sellers.
There are numerous classified sites and databases that prospective homebuyers check daily, many of which offer free
listings. You and your agent can also use the internet to publicize your open house and offer additional details that may
not have been featured in your print ads.
After you have completed your first round of marketing, you and your agent may want to schedule an open house.
Granting prospective buyers an opportunity to view your home in person is often one of the most important steps in
selling a home. Prior to the open house, your agent can actively seek for prospective buyers. If an interested buyer or
agent is unable to visit your open house, your agent can also arrange private tours to make sure all prospective buyers
have a chance to see your home.
While there is certainly no guarantee that any specific marketing tactics will sell your home, utilizing some of the above
mentioned tactics will help increase the odds of prospective buyers finding your home – and getting them to your front
door is the first step in making the sale.
The staff at Coldwell Banker Real Estate LLC writes select articles about important topics related to real estate. For more information about buying a home or selling your current property, visit ColdwellBanker.com today.
When it comes to selling your house, you don't want potential buyers to have any trouble
finding your home. If you have already found an agent that understands your needs as a
seller, you can utilize their knowledge and resources to make your home as attractive as
possible. While you may choose to work very closely with your agent during the marketing
process, here are a number of marketing tactics that you can try out on your own.
One of the most important steps in marketing your home may be taking photographs. As many
home buyers and real estate agents conduct their initial research online, a flattering collection
of photos is helpful to include with your listing. Begin your photo shoot outside the home and
try to snap pictures that highlight your home’s best features. As you want your home to be
focus of all the photos, remove cars from the driveway and try to clear plants that block a view
of your front door. Begin with photos of the entire property – cropping out the sidewalk and
street – and move in to take close-up pictures of exterior features.
Inside the home, you should take at least one photograph of every room. Though you may
choose not to display every room in your listing, you may find some great images where you
least expect. As you prepare to photograph the interior of your home, you should open all
finding your home. If you have already found an agent that understands your needs as a
seller, you can utilize their knowledge and resources to make your home as attractive as
possible. While you may choose to work very closely with your agent during the marketing
process, here are a number of marketing tactics that you can try out on your own.
One of the most important steps in marketing your home may be taking photographs. As many
home buyers and real estate agents conduct their initial research online, a flattering collection
of photos is helpful to include with your listing. Begin your photo shoot outside the home and
try to snap pictures that highlight your home’s best features. As you want your home to be
focus of all the photos, remove cars from the driveway and try to clear plants that block a view
of your front door. Begin with photos of the entire property – cropping out the sidewalk and
street – and move in to take close-up pictures of exterior features.
Inside the home, you should take at least one photograph of every room. Though you may
choose not to display every room in your listing, you may find some great images where you
least expect. As you prepare to photograph the interior of your home, you should open all
